Job Description

Choose a job you love, and you will never have to work a day in your life. — Confucius

Content Marketing Manager

  • Job Tag: #LI-MB1
  • Posted: March 18,2020

SkyWater is working with a $2B global company in a Chicago suburb.  The Digital Content Manager is a newly created position as this company builds out its digital marketing team.  In this role, you’ll be part of a fast-moving team that will be accountable for all content marketing initiatives to drive web traffic, engagement, brand awareness, leads that deliver sales, and customer retention.  This role requires a brand publisher mindset: to create the content our audience is looking for and then optimize the path to conversion.

Responsibilities

  • Collaborate cross functionally to deliver an effective content marketing strategy and editorial plan to meet the business objectives
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Develop and manage Editorial calendar and organization workflows
  • Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why.
  • Work closely with writers, designers, and external agencies
  • Executive presentation on the program approaches and results
  • Project Management

Desired Skills and Experience

  • Bachelor’s Degree in Marketing or related field
  • +5 years of experience in Content Marketing
  • Experience in SEO, marketing automation, conversion optimization, and organic social management
  • Ability to analyze and present content and social performance
  • Experience with WordPress, Google analytics, and the top social channels

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