Job Description

Choose a job you love, and you will never have to work a day in your life. — Confucius

Digital Marketing Manager

  • Job Tag: #LI-MB1
  • Posted: March 17,2020

SkyWater is working with a $2B global company in a Chicago suburb.  The Digital Marketing Manager is a newly created position as this company builds out its digital marketing team.  In this role, you’ll be part of a fast-moving team that will lead the digital marketing vision, strategy, and execution to drive growth in digital presence and improve the digital customer experience.  You will own digital marketing initiatives, accelerate revenue growth, and coordinate/collaborate with all divisions of the organization to develop a world-class digital footprint.  You will lead external agencies and work closely with internal teams to build out customer experience, UX, mobile, international websites, SEO/SEM, and analytics.

Responsibilities

  • Engage with customers and dealers to proactively identify enhancements and implement initiatives to improve customers' digital experience.
  • Implement SEO/SEM programs to increase awareness and consideration of products and services to drive increased traffic on website.
  • Understand and report on traffic trends, funnel analysis, customer behavior; compile insights to drive ongoing customer experience improvements across platforms.
  • Oversee and manage budgets.
  • Manage projects from beginning to end and measure results.
  • Communicate and work closely with executive team.

Desired Skills and Experience

  • Bachelor's Degree in Marketing or Communications
  • 7+ years experience in digital marketing
  • Experience in Salesforce, WordPress, Google Analytics, Pardot, CRM

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