Job Description

Choose a job you love, and you will never have to work a day in your life. — Confucius

Digital Marketing Manager

  • Job Tag: #LI-MB1
  • Posted: June 30,2020

SkyWater is working with a $2B global company headquartered in a western Chicago suburb. The Digital Marketing Manager is a newly created position as this company builds out its digital marketing team. In this role, you’ll be part of a fast-moving team that will lead the digital marketing vision, strategy, and execution to drive growth in digital presence and improve the customer experience. You will own digital marketing initiatives, influence strategic decisions, and coordinate/collaborate with a variety of divisions within the organization to develop a world-class digital footprint. You will lead external agencies and work closely with internal teams to build out the customer journey, UX, mobile, international websites, SEO/SEM, and analytics.

Responsibilities

  • Engage with franchisees to proactively identify enhancements and implement initiatives to improve the end consumer’s digital experience.
  • Implement SEO/SEM programs to increase awareness and consideration of products and services to drive increased traffic on website.
  • Understand and report on traffic trends and customer behavior; compile insights to drive ongoing customer experience improvements across platforms.
  • Manage projects from beginning to end and measure results.
  • Communicate and work closely with executive team.

Desired Skills and Experience

  • Bachelor's Degree in Marketing or Communications
  • 8+ years experience in digital marketing, including ability to make strategic decisions and own/drive your own projects
  • Must have experience leading the implementation or improvement of websites
  • Must be an experienced and independent Project Manager, with ability to drive/own all details
  • Experience in e-commerce or marketing a product online is required
  • Working experience in Salesforce CRM, Google Analytics, SF Marketing Cloud, Pardot, WordPress
  • Experience working on a marketing team in a franchised model is preferred

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