• Job Tag: #LI-LK1
• Posted: November 21,2024

Are you a modern marketing leader ready to transform a legacy e-learning business into its next chapter of growth? This is your chance to take on a high-impact role with a company that values innovation, customer focus, and measurable success.

This leadership opportunity is ideal for a hands-on, strategic marketer with the skills to energize a team, optimize marketing strategies, and deliver revenue growth across diverse channels.

About the Role

The Head of Digital Marketing will lead the marketing strategy for the company’s largest business unit, generating the majority of overall revenue. This pivotal role requires a leader who can rebuild and inspire a talented marketing team, develop innovative strategies, and drive measurable success across B2C, B2B, and partner channels.

This position is an opportunity to reshape the future of a critical business unit and leave a lasting legacy.

Your Key Responsibilities

Strategic Leadership:

• Craft and execute marketing strategies that drive revenue growth across all channels.

• Focus on customer acquisition, retention, and win-back strategies.

Team Transformation:

• Rebuild and energize a marketing team of four, fostering a high-performance culture.

• Assess and align agency relationships with strategic goals.

Data-Driven Innovation:

• Leverage CRM systems, analytics, and personalization to improve campaign impact and ROI.

• Ensure seamless integration of marketing with sales to deliver exceptional customer experiences.

Hands-On Execution:

• Roll up your sleeves to lead campaign development, branding, and digital marketing efforts.

• Streamline processes and improve operational efficiency across the team.

Customer-Centric Leadership:

• Put the customer journey at the heart of all marketing efforts.

• Lead with clear messaging, impactful brand positioning, and a seamless user experience.

Ideal Candidate Profile

Leadership Qualities:

• Visionary leader who inspires teams and drives collaboration.

• Skilled decision-maker with the ability to create clarity and focus.

• Empathetic mentor with a talent for developing individuals and teams.

Technical Expertise:

• Proficiency in modern marketing tools and strategies, including CRM, SEO, digital advertising, and email marketing.

• Demonstrated ability to integrate marketing and sales for measurable results.

Strategic Thinking:

• Proven experience turning brand awareness into market share.

• Skilled at managing and optimizing agency relationships.

Hands-On Execution:

• Willingness to dive into the details of strategy and execution.

• Quick problem solver with a focus on delivering actionable solutions.

Compensation & Benefits

• Base Salary: $160,000–$180,000

• Bonus Potential: 12-15%, tied to individual and company performance

• Benefits: Comprehensive package, including health, wellness, and retirement plans (details available upon request).

What Sets This Role Apart

Growth Opportunities:

• Shape and transform the future of the marketing team and strategy.

• Revitalize a fragmented team and implement data-driven marketing strategies.

• Overcome declining revenue growth with fresh, innovative approaches.

Opportunities:

• Lead transformative growth and make a measurable impact.

• Elevate customer acquisition, retention, and overall marketing effectiveness.

About the Culture

• Collaborative, mission-driven, and growth-oriented.

• Customer-centric and focused on innovative solutions.

• Fully remote work environment with occasional opportunities for in-person collaboration

Responsibilities