Job Description

Choose a job you love, and you will never have to work a day in your life. — Confucius

Integrated Marketing Specialist

  • Job Tag: #LI-DS1
  • Posted: February 08,2024

SkyWater is Partnering with a long-time client seeking a skilled Integrated Marketing Specialist to join their dynamic team. The ideal candidate will be responsible for developing and implementing comprehensive product marketing strategies that seamlessly integrate across various channels to maximize brand visibility and drive business objectives.

The Integrated Marketing Specialist is expected to be onsite 4 days a week.  

Responsibilities

  • Develop and execute integrated marketing campaigns that align with overall business goals and objectives.
  • Collaborate with cross-functional teams to create cohesive marketing plans that encompass digital, traditional, and experiential channels.
  • Coordinate with internal and external stakeholders to ensure brand consistency and messaging coherence across all touchpoints.
  • Utilize data-driven insights to optimize marketing strategies and tactics for maximum impact and ROI.
  • Manage the production of marketing materials, including collateral, advertisements, and digital content.
  • Monitor and analyze campaign performance metrics to track progress and identify areas for improvement.

Desired Skills and Experience

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience (3+ years) in integrated marketing, with a track record of successful campaign execution and results-driven outcomes.
  • Strong project management skills, with the ability to prioritize tasks and manage multiple deadlines simultaneously.
  • Proven expertise and proficiency in digital marketing strategies and tools, including SEO, social media (LinkedIn), advertising, and content marketing.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex ideas clearly.
  • Proficiency in marketing analytics tools and platforms, with the ability to interpret data and derive actionable insights.

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