Job Description

Choose a job you love, and you will never have to work a day in your life. — Confucius

Marketing Manager

  • Job Tag: #LI-BL1
  • Posted: August 16,2022

SkyWater Search Partners has been retained by a rapidly growing SaaS company that sells into healthcare, clinics, and private practice. They partner with doctors and surgeons across the US. They provide a software platform and portal for patient outcome data. They plan to double in size over the next 2 years, so they are seeking a Marketing Manager to help them scale. This individual will be a data-driven, intelligent, experienced marketing professional who will help drive new leads to the website and convert marketing qualified leads to sales qualified leads. Using the website as a tool, this person will be responsible for the overall process and strategy of optimizing SEO to reach target audience, and brand the company as a thought leader in the space.

Responsibilities

  • Manage WordPress process
  • Manage content process and strategy
  • Manage web marketing budget efficiently and effectively- using analytics to present data to the team, and forecast future web spend
  • Brand continuity- work towards developing a streamlined brand from the first hit to the best, to ongoing customer communication
  • Pardot Management- develop and maintain processes based on best practices that leverage our CRM to work at the top of it’s license.
  • Social Media- manage all aspects
  • Targeted campaign strategy, design, and execution

Desired Skills and Experience

  • 3-5+ years of marketing experience
  • Knowledge or experience in healthcare or technology is preferred
  • Ability to monitor website analytics
  • Experience working with outsourced firms
  • Conduct drip campaigns
  • Experience with WordPress
  • Ability to manage 1 direct report - provide management, direction, and development
  • Experience with Google Ads

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