SkyWater Search Partners has been retained by a rapidly growing SaaS company that sells into healthcare, clinics, and private practice. They partner with doctors and surgeons across the US. They provide a software platform and portal for patient outcome data. They plan to double in size over the next 2 years, so they are seeking a Marketing Manager to help them scale. This individual will be a data-driven, intelligent, experienced marketing professional who will help drive new leads to the website and convert marketing qualified leads to sales qualified leads. Using the website as a tool, this person will be responsible for the overall process and strategy of optimizing SEO to reach target audience, and brand the company as a thought leader in the space.
- Manage WordPress process
- Manage content process and strategy
- Manage web marketing budget efficiently and effectively- using analytics to present data to the team, and forecast future web spend
- Brand continuity- work towards developing a streamlined brand from the first hit to the best, to ongoing customer communication
- Pardot Management- develop and maintain processes based on best practices that leverage our CRM to work at the top of it’s license.
- Social Media- manage all aspects
- Targeted campaign strategy, design, and execution
Desired Skills and Experience
- 3-5+ years of marketing experience
- Knowledge or experience in healthcare or technology is preferred
- Ability to monitor website analytics
- Experience working with outsourced firms
- Conduct drip campaigns
- Experience with WordPress
- Ability to manage 1 direct report - provide management, direction, and development
- Experience with Google Ads
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ABOUT SKYWATER SEARCH
Start with your Short List
Led by a group of seasoned search industry professionals, SkyWater Search Partners brings new focus to a novel concept, “Short List Search.” Our purpose is to leave a lasting impression on the clients we serve by providing individuals who will make a measurable difference in their business. We strive to consistently deliver great results to our clients in a very timely manner.
Our practice areas are led by highly experienced executive recruiters who take great care in fully understanding client requirements and candidate qualifications.
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Founded on long-standing relationships and hundreds of successful placements throughout the Twin Cities business community, SkyWater Search Partners is a proven resource for clients and candidates looking to quickly and confidently explore their “short list” of best choices. Count on us to find the best people – and the best fit.