Job Description

Choose a job you love, and you will never have to work a day in your life. — Confucius

Product Marketing Manager

  • Job Tag: #LI-LK1
  • Posted: May 11,2022

SkyWater is excited to partner with a global, $1B organization that provides leading-edge digital security and credential issuance solutions. The goal of the partnership is to add several net-new Product Marketing Managers to the marketing  team. This reputable organization’s technology ensures data protection for industry sectors that include financial institutions, healthcare, government, enterprise, education, and retail. With a network of global partners and customers in over 150 countries, it’s no wonder the world’s most respected companies partner with this fast-growing organization.

 

Responsibilities:

  • Perform market research and analysis using customer, partner, analyst & field sources; use this to inform and influence product, pricing, road map and go-to-market strategies

  • Develop buyer personas, solution messaging, and content strategy

  • Collaborate with other business segments to create market compelling solutions & strategies

  • Create clear, concise and compelling sales & channel enablement tools & content

  • Provide competitive and market insight to help guide go to market and product development

 

 Qualifications

  • Marketing, product management and/or product marketing experience with emphasis on external facing go-to-market strategy

  • Strong demonstrated analytical experience including market research/analysis and competitive intelligence

  • An appreciation and understanding of technology to properly engage with the product management, sales, customer support and operations teams.

  • Bachelor’s degree in marketing, business or engineering

 

Preferred Qualifications:

  • MBA

  • Pragmatic Marketing or Forrester certification(s)

  • Past tech B2B marketing experience

Responsibilities

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