• Job Tag: #LI-LK1
• Posted: May 11,2022

SkyWater is excited to partner with a global, $1B organization that provides leading-edge digital security and credential issuance solutions. The goal of the partnership is to add several net-new Product Marketing Managers to the marketing  team. This reputable organization’s technology ensures data protection for industry sectors that include financial institutions, healthcare, government, enterprise, education, and retail. With a network of global partners and customers in over 150 countries, it’s no wonder the world’s most respected companies partner with this fast-growing organization.

Responsibilities:

• Perform market research and analysis using customer, partner, analyst & field sources; use this to inform and influence product, pricing, road map and go-to-market strategies

• Develop buyer personas, solution messaging, and content strategy

• Collaborate with other business segments to create market compelling solutions & strategies

• Create clear, concise and compelling sales & channel enablement tools & content

• Provide competitive and market insight to help guide go to market and product development

 Qualifications

• Marketing, product management and/or product marketing experience with emphasis on external facing go-to-market strategy

• Strong demonstrated analytical experience including market research/analysis and competitive intelligence

• An appreciation and understanding of technology to properly engage with the product management, sales, customer support and operations teams.

• Bachelor’s degree in marketing, business or engineering

Preferred Qualifications:

• MBA

• Pragmatic Marketing or Forrester certification(s)

• Past tech B2B marketing experience

Responsibilities