• Job Tag: #LI-LK1
• Posted: May 13,2022

Senior Product Marketing Leader, Cloud Security & Crypto Policy, 100% remote 

SkyWater Search Partners is partnering with Entrust Digital Security Solutions business segment to identify a passionate, seasoned cybersecurity product marketing professional to take a leading role in driving and executing the company’s cloud security and cryptographic policy management go-to-market strategy. The Senior Product Marketing Manager will work closely with Engineering, Product Management, Integrated Marketing, Channel, and Sales organizations to help place the product suite and Entrust in a market leading position. As one of the most trusted names in cybersecurity, we is looking for someone to help in our mission to provide global organizations the solutions they need to enable high assurance cloud migration and cryptographic policy management in the evolving digital world.

Responsibilities:

• Develop and execute annual and quarterly product marketing plans, working in partnership with Engineering, Product Management, Integrated and Field Marketing
• Lead product messaging and positioning, and craft the overall story with product management that is both relevant, compelling, and differentiating in the market
• Define and articulate the solution communication strategies, positioning, unique value proposition, and messaging plans for various target use cases/audiences/personas
• Spearhead the team to communicate the value proposition, sales enablement, channel enablement to the sales team and developing collateral and other sales tools to support the process
• Manage the communications aspects of product launches – including training, use case and value propositions
• Gather market intelligence from and about our clients and prospects; be the expert on your buyers, personas, how they buy, and their buying criteria; glean deep customer insights that lead to better offerings; be current and very knowledgeable about your competition
• Work with industry analysts, thought leaders and other influencer communities

Qualifications:

• Bachelor’s degree in in relevant field, Master’s degree preferred
• 8+ years of increasing responsibility in high-tech software product marketing, preferably in cloud security or cybersecurity
• Demonstrated results establishing marketing and communications plans that lead to successful product growth and profitability
• Experience with enterprise security products, ideally cloud computing and cryptography

Preferred Qualifications:

• Strong interpersonal skills and credibility with technical and sales communities
• Understanding and familiarity with channel sales model
• Creative spirit and ability in getting the message and story out
• High energy, self-motivated, and driven, with a strong sense of ownership, getting the job done and passion for winning together 
• Understanding of different global markets and a variety of vertical markets

For more information, visit www.entrust.com.  We’ve engaged SkyWater Search Partners on this search. Please direct questions to Laura King at lking@skywatersearch.com

Responsibilities