Marketing Archives - SkyWater Search

Director of Digital & ECommerce

Location: Minneapolis, Minnesota
Type: Direct Hire
Job #51628

SkyWater is partnering with a local manufacturing company located in the Minneapolis area. They are entering a defining chapter: new investments, brand expansions, upgraded creative assets, and major launches across mass retail and D2C channels. With strong retailer relationships already in place, the company is now ready to scale digital in a meaningful, modern, high-impact way—and they need a builder to make it happen.

The Director of Digital & E-Commerce will lead digital strategy, retail performance, and D2C website optimization across a multi-brand portfolio. This is a newly created role designed to build and scale the company’s digital capabilities, supporting both retail partners and direct-to-consumer sales channels. The position will lead retail.com initiatives, manage four D2C sites, oversee paid media and social collaboration, and serve as the primary architect of digital performance analytics.

Required Qualifications

5–10+ years of experience in digital marketing, e-commerce, and/or retail management.
Hands-on experience managing retail.com programs across major retailers.
Proficiency with D2C site management and core digital performance analytics.
Strong analytical skills with the ability to turn insights into recommendations.
Proven ability to operate in a lean, fast-moving environment.
Experience with beauty, personal care, or consumer products strongly preferred.
Strong communication, cross-functional collaboration, and project management capabilities.

Work Environment

Hybrid preferred; remote considered for the right candidate.

SEO/GEO Specialist

Location: Minnetonka, Minnesota
Type: Direct Hire
Job #51528

SEO/GEO Specialist
Location: Minnetonka, MN (Hybrid preferred; remote considered)

Our Client, a leading digital agency, is seeking an experienced SEO/GEO Specialist to support a growing roster of clients. This role is ideal for someone who blends technical SEO expertise with emerging AI-driven search (GEO) strategies and enjoys collaborating across content, UX, analytics, and client teams.

Role Overview

The SEO/GEO Specialist will help clients achieve measurable growth in visibility, traffic quality, and conversions across classic search engines and AI answer engines. The ideal candidate is deeply curious about search intent, highly technical, and skilled at transforming insights into structured, answer-ready content.

Core Responsibilities

Develop answer-ready content: Partner with writers to produce succinct Q&A modules, TL;DR summaries, key-facts callouts, credible citations, and clearly dated claims aligned to user questions and tasks.
Implement structured data at scale: Build and validate JSON-LD for FAQPage, LocalBusiness, HowTo, Product, Article/NewsArticle, Organization, Author, and more.
Technical SEO & GEO: Ensure crawlability, renderability, canonicalization, internal linking, XML sitemaps, and performance optimization.
Keyword & question research: Expand traditional keyword research into question, task, and “jobs-to-be-done” research using SERP features, PAA, forums, site search, and support logs.
Content & UX collaboration: Optimize IA elements such as headlines, anchors, tables, and step lists for both users and LLM consumption.
Measurement & reporting: Build reporting for organic and AI-assistant referrals; track inclusion/citation rate, branded answer share, and post-click performance.
Conversion Rate Optimization (CRO): Analyze friction points via analytics and session data; identify opportunities and report conversion lift from SEO/GEO channels.
Pre-/post-launch SEO: Define requirements for new builds, manage metadata migrations and redirects, validate schemas and tracking, and conduct post-launch QA.
Authority building & digital PR: Support high-quality link-earning, source-backed content, and E-E-A-T initiatives to increase citation likelihood.
Client communication: Present insights, roadmaps, and experiment results with clear explanation of business impact.

Ideal Candidate Profile

Experience and proficiency across:

Technical SEO (audits, crawling, rendering, CWV, canonicalization, sitemaps, internal linking, Google Business Profile review)
Structured data (JSON-LD) and schema validation
Content strategy for Q&A, how-tos, definitions, tables, and source-supported content
Deep search intent and question-driven research
Question mining from forums (e.g., Reddit) into structured briefs and FAQ/HowTo modules
Understanding LLM citation behavior and format requirements
Analytics (GA4, GSC, Looker Studio), GTM proficiency
Bing Webmaster Tools & IndexNow
CMS platforms (WordPress, Shopify, SquareSpace, BigCommerce, Magento)
Site crawling tools (Screaming Frog, Sitebulb, etc.) and QA workflows
Backlink strategy/digital PR emphasizing quality and originality
Heatmapping/session tools (Clarity, Hotjar, Lucky Orange, etc.)
Cross-functional collaboration in an agency or multi-stakeholder environment

Benefits

Creative, modern and collaborative office environment
Medical, dental, and vision coverage
401(k) with employer match
Unlimited PTO
Strong focus on professional development
Supportive, team-oriented culture with a focus on winning together

Marketing Manager

Location: Vadnais Heights, Minnesota
Type: Direct Hire
Job #51498

SkyWater is partnering with a returning family-owned manufacturing client in the Minneapolis – St. Paul area to help them find a Marketing Manager for their growing team. They’re a mid-sized company and pride themselves on a collaborative approach, delivering custom solutions to meet the unique needs of their clients. As a smaller organization, they offer a tight-knit and supportive work environment where employees have the opportunity to work on diverse projects and continuously expand their skill sets. They’re projecting strong growth in the upcoming years and aren’t showing any signs of slowing down. This person will be joining a team that currently has a Fractional CMO in place that will be leaving in 9 months and will be showing this person the ropes and allowing them to flourish after building a strong infrastructure with a marketing coordinator, systems and tools all set up.

You will design and deliver integrated marketing programs that strengthen brand awareness, generate leads, and support revenue growth across diverse industrial and technical markets. The ideal candidate combines strategic thinking with hands-on execution and thrives in a collaborative, high-integrity environment.

Director of Client Experience

Location: Minneapolis
Type: Direct Hire
Job #51469

Director of Client Experience

Location: Minneapolis, MN (Hybrid, Onsite 4 days/week)
Target Base Salary: $130-$160K, DOE

Our client is a tech-forward creative agency built to help tech-minded brands gain a leading and lasting edge in an ever-changing, multi-platform world.

They are a small and mighty team of strategists, technologists, and creatives operating as a close, agile collective, blending creativity, technology, and strategy to craft ideas that move brands forward.

Innovation and curiosity are central to everything they do. They keep their finger on the pulse of creative technology and AI to accelerate success for their clients and themselves.

Now, they’re seeking a Director of Client Experience, a relationship-driven leader who will play a pivotal role in shaping the agency’s future, vision, and approach to client partnership as they enter their next phase of growth.

**ONLY CONSIDERING LOCAL, MINNESOTA-BASED CANDIDATES**

The Opportunity

The Director of Client Experience will serve as the senior leader overseeing client relationships, delivery excellence, and the evolution of how clients engage with the agency.

This role is both strategic and hands-on — you’ll guide key accounts, lead internal collaboration, and define the processes and standards that make every client experience exceptional. In partnership with the agency’s founders, you’ll help shape the agency’s broader vision, influencing culture, growth strategy, and the way the agency delivers its creative and technological edge.

Key Responsibilities

Client Leadership

Serve as the senior partner and strategic advisor to key clients, ensuring long-term partnerships built on trust, insight, and measurable results.
Translate client business goals into actionable marketing and creative strategies that leverage the agency’s tech-driven capabilities.
Act as the internal advocate for client needs while maintaining alignment with agency priorities and profitability.

Team & Process Leadership

Lead, mentor, and develop the account and project management teams, fostering a culture of proactive communication and collaboration.
Define and continuously improve client experience processes, from onboarding and project management to reporting and feedback.
Implement tools and frameworks that promote transparency, operational efficiency, and client satisfaction.

Growth & Strategic Impact

Collaborate directly with founders to shape the agency’s long-term vision and help guide its evolution into the next chapter.
Bring a forward-looking perspective on digital marketing, creative technology, and emerging platforms.

What We’re Looking For

10+ years of experience in client services, account leadership, or marketing strategy within a design, digital, and/or tech-focused environment.
Deep understanding of digital design, creative technology, and how innovation can be applied to brand growth.
Excellent communication, presentation, and storytelling skills.
A balance of strategy and execution: able to think big while staying grounded in delivery.
Entrepreneurial mindset, curiosity, and the ability to thrive in a smaller, collaborative agency environment.

Marketing Associate

Location: Sea Girt, New Jersey
Remote: Remote
Type: Direct Hire
Job #51455

Marketing Associate (Paid Ads + Funnels + Data)
Remote • Full-time • Central/Eastern time zones preferred

Our client is a fast-scaling, founder-led coaching and education company serving health and wellness practitioners. They help clinic owners grow profitable, sustainable businesses—and we’re looking for a marketer who loves ads, funnels, and data, and wants real ownership (not micromanagement).

What you’ll do

Build, monitor, and help optimize Meta (and ideally YouTube) campaigns.
Track key funnel metrics (CPM, CPC, CPA, opt-ins, conversion rates, email engagement) and turn them into clear insights.
Keep an eye on the full marketing ecosystem—ads ? funnels ? email/SMS ? revenue—and flag when something’s off.
Build or update simple funnels and pages in GoHighLevel, and support basic email/SMS automation, tagging, and QA.
Collaborate with the Marketing Director and contractors to keep campaigns and projects moving on time.

You might be a fit if you:

Have hands-on Meta ads experience (YouTube ads a plus).
Have built or managed funnels before (GoHighLevel strongly preferred).
Are comfortable in Google Sheets and like working with numbers, not avoiding them.
Are a self-starter who can take a clear outcome and run with it—without needing step-by-step instructions.
Communicate clearly, stay organized, and follow through.

Bonus points for:

Experience in online education, coaching, or digital course businesses.
GoHighLevel “power user” skills.
Familiarity with tools like Hyros.
Light design skills in Canva (simple graphics, ads, or funnel visuals).

Who won’t thrive here

People who need constant direction and checklists for every task.
Those who avoid data or don’t want to be accountable to performance.
Candidates coming solely from traditional corporate brand marketing or e-commerce agencies.

Why this role is compelling

High autonomy: You’ll have room to create, solve problems, and make things better.
Strong mentorship: You’ll work closely with a seasoned Marketing Director who values trust, ownership, and growth.
???????Meaningful impact: Your work directly supports practitioner-led businesses and a values-driven, high-energy team.

Senior Marketing Manager

Location: St. Cloud, Minnesota
Type: Direct Hire
Job #51022

Our client is an employee-owned industrial equipment manufacturer on an ambitious growth trajectory, aiming to triple over the next decade. This is your opportunity to be the marketing leader who helps make that happen.

The Company

For over 35 years, this company has been delivering innovative equipment to its customer base. They operate factory-direct in an industry dominated by dealer networks, which means closer customer relationships and a unique go-to-market model. With a 90% employee retention rate, 70 NPS score, and 50% repeat customer business, they’ve built something incredibly special.

The Opportunity

This is a leadership role reporting directly to the CEO as part of the executive team. Your first major initiative is to partner with a global marketing agency to execute a complete brand refresh and website overhaul. From there, you’ll own the full marketing strategy – balancing brand building, demand generation, and customer experience to drive measurable growth.

You’ll lead a small team and work with top-tier agency partners while having access to a sales and marketing affinity group across the portfolio’s 10+ companies. Achieve startup-level impact with the resources of an established company.

What makes this role unique:

Join a company with aggressive growth plans and the backing to achieve them
Employee ownership (ESOP) means you’ll have real equity, not just salary
Direct access to the CEO and a seat at the strategic leadership table
Marketing solutions that create both economic opportunity and environmental sustainability

What You’ll Do

Build and execute a commercial-minded B2B marketing strategy that generates qualified leads for an independent sales force selling capital equipment with buying cycles of 3-9 months. You’ll own trade show strategy, digital marketing, content creation, CRM optimization, and the metrics that connect marketing to sales outcomes.

What You Need

7-10 years of progressive marketing experience with at least 3+ years in leadership roles
Strong B2B marketing background in industrial manufacturing, construction equipment, agricultural equipment, or similar capital-intensive markets
Proven success in developing marketing strategies that support complex, consultative sales processes
Hands-on experience across digital marketing, brand strategy, trade shows, CRM, and marketing automation
Strong analytical skills with the ability to connect marketing efforts to business growth
Ability to travel 15-25% for trade shows and customer visits
Must be willing to work on-site in the St. Cloud, MN area (relocation support available for the right candidate)

Why This Role

Beyond competitive compensation and comprehensive benefits, you’ll join an employee-owned company where your ownership stake grows with the business. You’ll have access to resources typically reserved for much larger companies while working in an organization where your individual impact is immediate and visible. If you’re looking for meaningful work, a real leadership opportunity, and the chance to help build something significant, this could be your next chapter.

Account Supervisor

Location: Minneapolis
Type: Direct Hire
Job #50791

We have partnered with a leading independent Advertising Agency on their search for an Account Supervisor!

As the Account Supervisor, you will be a key leader on the client services team. You’ll help to ensure that clients receive outstanding creative work—strategically grounded, creatively excellent, and delivered flawlessly. You will act as a bridge between the clients and internal teams (creative, strategy, media, production), guiding campaign execution and fostering strong relationships.

Key responsibilities include:

Client Leadership & Strategy

Serve as a trusted advisor to clients, deeply understanding their businesses, brand goals, competitive landscape, and success metrics.
Translate insights into strategic campaign briefs, ensuring the work aligns with client objectives.
Help identify new growth opportunities within existing accounts.

Communication & Presentation

Prepare and deliver client presentations with clarity, confidence, and strategic thinking.
Handle feedback from clients: assess, translate into internal action, manage expectations.
Be a point of escalation for issues or scope changes; proactively mitigate risks to campaign success.

Team Collaboration & Mentorship

Work closely with creative leads, strategy, media planners, production, and other internal teams to ensure collaborative and aligned execution.
Mentor and support more junior account team members (Account Executives, Coordinators) in their growth.
Contribute to maintaining culture—inclusive, scrappy, nimble, collaborative, insight-driven.
Experience at a small to mid-sized agency is also a huge plus!

Experience: 5+ years in an agency environment (or equivalent), with at least 1-2 years leading or supervising client accounts at a strategic level.

Strategic & Creative Mindset: Ability to think beyond execution, to ask the right questions, push for distinction, and ensure work is rooted in insight.

Integrated Marketing Knowledge: Comfortable across channels—branding, digital/social, traditional media, content—knowing what works where and why.

Strong Communication Skills: Written, verbal, presentation?level; able to build trust with clients and internal teams alike.

Organizational Ability: Able to manage multiple accounts/projects simultaneously, with changing priorities and deadlines.

Leadership & Collaboration: Experience mentoring or managing junior staff, with a collaborative, supportive leadership style.

The agency is headquartered in Minneapolis, MN, and operates in a hybrid work environment. While we are prioritizing candidates based in the Minneapolis area, we are open to those willing to relocate within a reasonable timeframe. The target base salary range for this role is $70,000–$100,000, depending on experience.

Head of Growth

Location: Minneapolis
Type: Direct Hire
Job #50323

Head of Growth

We have partnered with a well-known advertising agency to identify their Head of Growth. This individual will discover and connect the agency with exciting brands and opportunities across the country.

The ideal candidate will be a self-motivated individual who’s ready to lead new business efforts with creativity and passion. If you’re optimistic, charismatic, and have a knack for storytelling, we’d love to hear from you!

We’re hoping to find someone with 10+ years of business development experience within an advertising agency, brand side in a broader marketing or communications role or digital media sales. You should have a successful track record in spotting opportunities, building meaningful connections, and turning those prospects into business partnerships.

Key Responsibilities

Making New Connections: Your mission will be to generate top-notch new business leads, ideally targeting the SVP/Marketing or CMO level.
Crafting a Strategic Plan: Work alongside the Agency Partners to create a new business strategy, keeping everyone focused on short-term and long-term goals.
Winning Strategies: Help find clever ways to enhance the agency’s approach to new business, always searching for that edge that boosts the chances of success.

This role is onsite 3+ days a week in the agency’s Minneapolis, MN headquarters (open to relocation). The compensation structure for this role will be base salary (up to $120K DOE) + commission. Some travel required.

VP of Friends & Membership

Location: St. Paul, Minnesota
Type: Direct Hire
Job #49694

Overview

We are proud to partner with American Public Media & Minnesota Public Radio to identify their Vice President of Friends & Membership. MPR engages an audience of millions and is stewarded by hundreds of thousands of members and friends. This role offers the opportunity to build on a world-class foundation with a mandate to pioneer the next generation of loyalty revenue. Success has the potential to change an entire industry and help define the future of local media.

The Vice President of Friends & Membership will drive the development and implementation of the “Friends of MPR” initiative which seeks to build a movement around audience-supported, hyper-local media. The role requires a visionary, creative, and entrepreneurial leader who can engage internal resources, external partners, and the broader community to achieve scale.

The Role
Rooted in the organization’s mission and core values, the Vice President of Friends & Membership will be responsible for growing membership and loyalty revenue in collaboration with content leaders and operational teams. The successful candidate will be an agile leader with a deep understanding of engaging a diverse set of community stakeholders at scale. They will possess extensive experience in managing multi-channel marketing strategies and leveraging bold experimentation to scale quickly and widely. The VP Friends & Membership reports to our General Counsel, an entrepreneur, and this effort will be run like a startup.

In particular, this leader will:

Own MPR’s most meaningful revenue line, focusing on member acquisition, retention, and growth in financial support.
Define and pioneer an innovative “Friends” strategy to attract and engage new audiences across Minnesota and to build a movement around community supported local media.
Establish partnerships and digital campaigns to enhance visibility, nurture prospects, and funnel audience members into a membership pipeline.
Partner with content teams, philanthropic development, audience development & marketing, and digital product teams to create compelling member experiences.
Build multi-channel strategies that leverage the organization’s content, brand and multichannel audience development teams to attract new Friends. Tailor communications and engagement to foster long-term loyalty and delight.
Strengthen a culture of audience-centricity and philanthropy across the enterprise.
Lead a motivated, collaborative, and high-performing team committed to achieving ambitious shared goals. Cultivate future leaders through coaching, mentoring, and thoughtful professional development plans.
Define and monitor key performance indicators, including growth, retention, and satisfaction, and combine data-driven insights with deep community listening to refine strategies.

Success Characteristics

The successful candidate will be described as a:

Visionary Innovator: Entrepreneurial leader with a track record of driving bold, creative initiatives that align with and advance the organization’s mission and values.
Data-Driven Strategist: Skilled in leveraging analytics to inform strategy, optimize decision-making, and measure impact.
Collaborative Leader: Strong leadership experience fostering cross-functional teamwork; exceptional communicator and storyteller, capable of rallying internal teams and external supporters around the mission and the movement.

This role requires demonstrated success or high potential in the following areas:

Driving fundraising and/or consumer-based revenue growth.
Leveraging existing owned and third-party networks to scale user acquisition.
Converting new audience and consumer segments, with a focus on expanding reach beyond core customers to drive growth and diversification.
Deploying loyalty and lifecycle marketing strategies to enhance retention, engagement, and lifetime value.
Achieving measurable results in digital revenue growth through strategic planning and execution.
Guiding multi-channel marketing strategies, including digital, email, events, and direct mail.
Building and managing complex plans across stakeholder groups, creating and monitoring budgets, and overseeing data-driven reporting and metrics.
Leading teams through rapid cycle testing to take informed risks, refine strategies, and scale successful initiatives.
Overseeing audience-centric campaigns to drive acquisition, conversion and retention.
Galvanizing populations to identify with a sense of community and shared purpose.

For most candidates, this role is hybrid requiring 3-4 days/week onsite in St. Paul, MN with relatively frequent travel (several days a month) across Greater Minnesota. Creative movement-builders located in the Greater Minnesota region with the ability to travel around the state are encouraged to apply as well. The target annual base salary for this position is $210,000-$240,000, depending on experience and qualifications.

Job Category: Marketing