Marketing Lead

  • Location: Minneapolis , Minnesota
  • Remote: Remote
  • Type: Direct Hire
  • Job #44087

The Marketing Lead will lead the marketing program for the supplier side of the business, which is a brand-new position created to improve the experience suppliers have within our client’s ecosystem. You will own the budget for supplier-side marketing and create a tiered approach to servicing these suppliers (companies like John Deer, Staples, Catepillar for example), focused on profitable revenue growth and support of these suppliers. 

You will define and execute the strategy to grow each supplier tier. You will have an incredible in-house digital, creative and content team to aid you with the execution piece of your strategy.  Marketing activities are executed today by this in-house team of 20+ and growing. You will also interact with supplier sales teams and be the go-between to ensure the best support is in place for premier brands such as Volvo, Pitney Bowes, Catepillar and Toro for example. Our client is a relatively flat organization, so to thrive in this role, you should be highly capable of balancing top-level strategic thinking with the ability to dive into details and hands-on execution.  


  • Establish objectives and processes for this brand-new marketing endeavor, track progress, and allocate resources appropriately.
  • Work with the leadership team, supplier team and in-house marketing team to develop a marketing budget, detailed execution plans/calendar and evaluation metrics.
  • Manage marketing objectives within budget, driving for financial efficiencies.
  • Articulate compelling value propositions (story, relevance, utility, advantages) for current services relevant to customers’ needs and wants.
  • Drive distinct competitive advantage in launching new products/services and expanding utilization within the existing customer base.
  • Collaborate closely with the sales team to seamlessly integrate efforts and ensure consistent messaging.


  • Recommend and implement appropriate technology tools for marketing management.


  • Proactively identify and communicate marketing-focused opportunities and risks for the company.


  • Manage external service provider relationships as needed.

The Candidate
The company needs a leader with a strategic vision and who can execute the strategy.  There is a sense of entrepreneurial spirit within the company where leaders are expected to work as a team, maintain a high level of professionalism, have thoughtful decision-making, and respect for one another. 

Professional Qualifications:

  • Bachelor’s degree in a relevant discipline or equivalent professional experience.
  • Expertise in trade-focused/wholesale or government marketing, preferably with a stronger B2B focus.
  • Entrepreneurial, creative mindset focused on linking marketing and profitable sales.
  • Ability to listen and manage the needs and sensitivities of the various stakeholders in the business.
  • Ability to inspire confidence and build trust with stakeholders.
  • Experience in evaluating and implementing technology platforms and tools.
  • Effectiveness in managing workload independently and delegating where appropriate.
  • Capacity to understand new issues quickly and make wise decisions.

Account Supervisor

  • Location: Minneapolis, Minnesota
  • Remote: Remote
  • Type: Direct Hire
  • Job #44025

One Simple Plan (OSP), a boutique communications and brand engagement agency in Minneapolis, has retained SkyWater Search to conduct a search for an Account Supervisor.

One Simple Plan is structured on two parallel pillars: communications and brand engagement.  They have a unique mix of clients across industry categories that ranging from big national brands to-growing local brands. What their clients have in common is interesting stories and passionate audiences.  Perhaps not known by name, OSP is definitely notable in their client work and results. All of OSP’s clients are referral-based – every one of them – which is the proudest method of marketing. The agency is a longtime partner with the City of St Paul and St. Paul Downtown Alliance. They are behind this work:

The OSP approach:

  • Hands-on and high-energy

  • Grounded in reality of what will work for the audience (they do extensive research to know each audience)

  • Hungry and flexible. 

  • Strategic and creative. 

  • Enterprising and effective.

  • Entrepreneurial. 

Perhaps most importantly, as it speaks to culture, their people leave egos at the door and jump in with sleeves rolled up. OSP offers a flexible work environment, strives for balance (truly, no long agency hours), and appreciates art and culture. OSP offers a 401k, a bonus program, summer hours, generous PTO, and more. 

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