Marketing Archives - SkyWater Search

VP, Sales, Marketing & Culinary Strategy

Location: North Sioux City, South Dakota
Type: Direct Hire
Job #49250
Salary: 150000 - 170000 Per Year

We have partnered with an incredible organization in the food service industry that has been providing healthy meal options for schools and their students for decades. Together, we’re looking for a Vice President of Sales, Marketing and Culinary Strategy to charter growth, inspire teams and champion culture.

This leader should have a passion for food, experience in developing talent in sales and marketing, and a track record of driving growth. In this role, the VP will lead the development and implementation of overall sales and marketing strategies while overseeing culinary innovation and menu research and development. This leader will set the strategic direction, create a clear vision, and implement a comprehensive plan to enhance the company’s market share and brand recognition.

Most importantly, this executive-level position requires someone who shares the organization’s values of integrity, hard work and customer success.

Responsibilities include:

Sales – Develop and lead an annual sales plan and budget – Establish new business targets and strategies – Manage high-level relationships and contracts – Analyze market trends and assess the company’s competitive position

Marketing – Create an annual marketing plan that focuses on enhancing brand awareness, driving innovation, and promoting key initiatives – Oversee resource allocation to ensure goals are met and competitive advantages are maintained

Culinary Strategy – Lead the creation of unique, customer-focused culinary strategies that enhance the brand’s image, maximize long-term sales growth, and drive brand equity and customer value To succeed in this role, you must be a self-starter with a collaborative leadership style. You will provide valuable insights across the sales, marketing, and culinary departments, playing a crucial role in the company’s overall growth and development.

This position is located in North Sioux City, South Dakota. It is a hybrid role requiring in-office attendance two days a week. Preference will be given to candidates within a commutable distance of the corporate office in North Sioux City, SD. Relocation assistance may be available.

The target base salary for this position is $150,000-$170,000 DOE.

Brand Strategist

Location: Minneapolis
Remote: Remote
Type: Direct Hire
Job #48769
Salary: 65000 - 100000 Per Year

Our client, a purpose-driven marketing firm, integrates creativity, data analytics, and consulting to foster social impact and advance a healthier world.

They are actively looking for a Brand Strategist to join their team!

The ideal candidate for will have 5+ years of experience in brand strategy, a love for storytelling, and a talent for leveraging data to drive actionable insights. They should have expertise in revealing truths and crafting compelling strategies across diverse industries such as food, agriculture, and/or sustainability.

Individuals with advertising agency experience, a passion for creating business-building solutions, and a commitment to excellence within a purpose-driven environment are invited to apply.

Qualifications:

Identifies, analyzes, and synthesizes findings from a diverse range of research sources to deliver actionable insights.
Demonstrates exceptional writing and editing skills across various formats, including compelling reports, engaging client communications, and impactful presentations.
Clearly articulates and presents insightful strategic recommendations for clients, ensuring clarity and confidence with guided oversight.
Takes the lead in developing comprehensive research designs and content for a variety of methodologies, including surveys, workshop materials, in-depth interviews, focus groups, digital design, user experience, journey maps, as well as monitoring and measurement dashboards.
Provides mentorship and guidance to Associate and Junior Associate team members, empowering them to excel in delivering insightful and strategy-focused projects.
Contributes to the creation of dynamic workshop content, discussion guides, surveys, and other essential research instruments.
Collaborates in crafting compelling proposals that effectively showcase strategic approaches tailored to client needs.
Delivers polished and influential presentations that resonate with clients, driving engagement and commitment.
Pioneers innovative visualization techniques to enhance the presentation of insights and strategic solutions, making them more accessible and impactful.
Formulates strategic recommendations for clients in critical areas such as brand strategy, change management, and corporate culture, ensuring they are grounded in thorough research and designed for maximum effect, with guided oversight.

The estimated base pay range for this role is: $65,000 – $100,000

Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentives can be discussed with the recruiter leading the search.

Director of Business Development

Location: Minneapolis, Minnesota
Remote: Remote
Type: Direct Hire
Job #48460
Salary: 120000 - 140000 Per Year

Our Client is a leading customer experience agency based in Minneapolis. Together, we are on the hunt for an exceptional Director of Business Development who brings 8+ years of proven experience in business development, sales, or a related field, ideally within the realms of digital marketing, customer experience (CX), CRM agencies, or consulting environments.

This pivotal role will be crucial in propelling the agency’s growth by actively engaging and cultivating relationships with prospective clients. The ideal candidate will have a relationship-driven, solution-oriented approach to sales, ensuring an unparalleled level of service throughout the entire sales journey.

We are looking for a standout individual who can:

Identify, prioritize, and strategically engage CX, marketing, and digital decision-makers within enterprise brands across key sectors.
Build and manage a solid sales pipeline, with a strong focus on enterprise clients in key industries.
Conduct in-depth market research to uncover lucrative opportunities, trends, and gain insights into the competitive landscape within targeted sectors.
Drive top-of-funnel activities, including proactive outbound prospecting, effective networking, and relationship-building initiatives.
Serve as a distinguished representative for the agency at industry conferences, webinars, and events, significantly enhancing the agency’s visibility and expanding its network within target industries.

Ideally, this candidate is based in the Twin Cities, but we are open to exploring remote candidates as well. Depending on location, there would be periodic travel to the agency’s Minneapolis headquarters.

Marketing Director

Location: Plymouth, Minnesota
Type: Direct Hire
Job #48325
Salary: 0 - 175000 Per Year

Our Client is the leading distributor of mechanical power transmission, conveyor belts, electric motors, and control products in the upper Midwest. In partnership with their leadership team, we are seeking an experienced and motivated Marketing Leader with an unwavering entrepreneurial spirit.

The Marketing Leader will collaborate closely with the senior management team across all departments to generate proactive ideas and solutions that support sales and overall brand and communications needs. This individual will be responsible for establishing the strategy for the company’s brand positioning and presentation, as well as managing the distribution and maintenance of brand assets and standards across all channels.

This role will also work in tandem with both B2B and B2C sales, leads to plus up marketing strategies that foster customer loyalty, attract new customers, and drive sales. Additionally, this is a leadership position within the company, which involves providing high-level strategic guidance and managing an internal team member.

Qualities we’re looking for:

Exceptional organizational skills and strong interpersonal communication abilities, with a keen attention to detail.
8+ years of experience in trade shows and digital marketing methods, including social media, email marketing, SEO, data & analytics, and content marketing.
A professional and proactive work ethic.
A strong desire to collaborate with team members and cultivate strong relationships.
Ability to proactively identify new opportunities to drive brand awareness in existing and new markets.
A strong entrepreneurial spirit, along with a passion for brand building and a commitment to celebrating the organization’s rich history through strategic marketing initiatives.
Experience working with or for a distributor or relevant industry is a plus.

This role is onsite at their headquarters in Plymouth, MN.

Senior Digital Marketing Manager

Location: Minneapolis, Minnesota
Type: Direct Hire
Job #48008
Salary: 110000 - 175000 Per Year

Sr. Digital Marketing Manager

Are you a Digital Marketing superhero? If so, we’d love to hear from you! We’ve teamed up with a wonderful family-owned business that’s making waves in the collectible toy industry.

In this role, you’ll be the digital champion, leading exciting growth and customer acquisition initiatives across various channels. You’ll get to create and execute fun digital marketing strategies for key product lines, launch new initiatives to help the business grow, and manage marketing efforts across various platforms.

You’ll also keep an eye on trends and customer feedback, connect with key influencers, analyze performance metrics, and collaborate with brands, vendors, content creators, and their amazing Product and Marketing teams to create delightful experiences for customers.

If you have an entrepreneurial spirit and love thinking strategically while also rolling up your sleeves in a fast-paced online environment, we want to hear from you. Your passion for our products and the vibrant collector community will truly shine in this role.

We’re looking for someone who can easily manage and communicate priorities while using analytics and team feedback to make great decisions. If you have fantastic interpersonal skills and a strong commitment to creating an amazing customer experience, you’ll fit right in.

Key Responsibilities

Performance Monitoring and Optimization:

Analyze campaign performance data to continually optimize campaigns to achieve customer growth and product sales goals.
Utilize A/B testing and other experimentation methodologies to improve conversion rates and overall campaign effectiveness.
Identify and experiment with new and emerging channels to diversify customer acquisition sources and maximize reach.
Effectively balance the mix of acquisition, growth, and retention efforts in each channel.
Identify and evaluate opportunities to drive customer acquisition, loyalty, and retention across the customer lifecycle.
Report on key metrics and insights to the leadership team, providing actionable recommendations for growth and improvement.

Desired Experience:

8+ years of digital marketing experience in a fast-paced, customer-centric environment
Experience building, executing, and scaling digital marketing programs (Search, Display, Social, Email, Shopping and Affiliate marketing)
Demonstrated success using data and metrics to drive business results
Proven ability to work collaboratively, influencing others while building trust

This role is based in Minneapolis, MN with periodic visits to their Somerset, WI HQ.

VP of Marketing

Location: Minneapolis, Minnesota
Type: Direct Hire
Job #47800
Salary: 0 - 200000

Join our client, a key player in publishing, as their VP of Marketing.

The VP of Marketing will drive brand evolution and expansion across channels and product segments. In this role, you’ll utilize your expertise to craft a marketing strategy for sustainable growth by identifying growth opportunities, enhance current initiatives, and establishing a multi-channel marketing plan. We seek a bold and visionary leader with experience and interest in education technology, inspiring company culture and developing a team.

For seasoned marketing professionals, this role is a chance to lead transformative initiatives in publishing in partnership with the company’s CEO. The ideal candidate is a growth-minded and fearless leader with 10+ years of marketing leadership experience, proven success managing a team and a passion for innovation and technology.

This position is based in Minneapolis, MN. Currently, our Client offers a hybrid work schedule with 2-3 days in the office during the week.

Director, Brand Strategy

Location: Minneapolis, Minnesota
Remote: Remote
Type: Direct Hire
Job #47502
Salary: 95000

We are looking for a Brand Strategy Director to lead innovative and insights-driven strategies for purpose-driven brands. Our Client is a growing advertising agency driven by purpose, intention and collaboration. They value a strong entrepreneurial spirit, storytelling and serving as a consultant to a variety of clients from fortune 500 corporations to local non-profits.

The ideal candidate will have 10+ years of experience, a natural curiosity and optimism in combination with deep experience leading clients, internal teams and participating in new business pitches. This individual will be responsible for leading brand-focused research projects (quantitative and qualitative), workshops, and the development of strategic recommendations for clients through audience insights, brand architecture, brand identity and overarching brand strategy. The Brand Strategy Director will work closely with their creative teams to inspire and elevate the creative work as well.

We are targeting candidates in the Twin Cities metro, but we are open to all locations based on qualification. This position is remote and will require some travel as needed.

Director, Client Partnership

Location: Minneapolis
Remote: Remote
Type: Direct Hire
Job #47434
Salary: 0 - 150000 Per Year

Are you a proven agency leader in the agriculture or energy sector with the expertise to guide large-scale teams and the vision to create a meaningful impact? This is your chance to join a purpose-driven organization at the forefront of marketing, innovation, and positive change.

Our client, a certified Benefit Corporation, seeks a Managing Director to take charge of a major client initiative. This high-profile role is ideal for a resilient and committed leader ready to design, operationalize, and inspire a large-scale, integrated team.

Why This Role Matters

This is not just a job—it’s a chance to redefine what leadership looks like in a company that prioritizes purpose over profit. You’ll be part of an organization that challenges the traditional agency model, delivering innovative solutions at the intersection of marketing, creativity, and technology.

As the Managing Director, you will be responsible for shaping a team that exemplifies collaboration, innovation, and impact while driving measurable results for an influential client in the agriculture industry.

What You’ll Do

Lead and Operationalize: Design and oversee the structure, deployment, and success of an integrated, cross-functional team.
Build Client Relationships: Serve as a trusted advisor and strategic partner to key stakeholders.
Drive Excellence: Ensure world-class work across portfolios by fostering team cohesion and leveraging your deep expertise in agriculture.
Mentor and Inspire: Cultivate a team of all levels by recognizing individual strengths, mentoring talent, and building a high-performance culture.
Strategic Growth: Identify opportunities to organically grow accounts, expand partnerships, and enhance the organization’s impact.
Manage Financial Health: Oversee account budgeting, forecasting, and profitability, ensuring operational efficiency and growth.

What We’re Looking For

The ideal candidate is:

A Visionary Leader: You thrive on creating clarity from complexity and inspiring others to achieve excellence.
An Industry Expert: Your deep knowledge of the agriculture (or energy) sector enables you to deliver actionable insights and strategic counsel.
A Team Builder: You’ve successfully built, scaled, and led high-performing teams, fostering collaboration and innovation.
Resilient and Strategic: You excel at navigating challenges, finding growth opportunities, and maintaining a focus on long-term success.

Key Qualifications:

Proven experience operationalizing and managing large-scale accounts.
Exceptional ability to mentor, motivate, and deploy teams across diverse functions.
Expertise in developing and executing strategic plans that drive measurable outcomes.
Strong financial acumen with experience overseeing account budgets and profitability.

Why You’ll Love It Here

This organization is not your typical workplace. They’re on a mission to use business as a force for good—and they’re succeeding. Here’s what sets them apart:

Purpose-Driven Culture: As a Public Benefit Corporation and 100% employee-owned company, they’re committed to making a positive impact.
Industry-Leading Benefits: From generous compensation packages to unparalleled benefits and supportive programs, they invest in their team’s well-being and growth.
Collaborative Environment: You’ll work alongside smart, driven individuals passionate about creating meaningful change.
Employee Ownership: As part of this organization, your success is their success, and you’ll directly benefit from the company’s achievements.

Are You Ready for the Challenge?

If you’re looking for a role where you can lead boldly, think innovatively, and make a lasting impact, this is it.

Take the next step in your career and join a company as committed to driving change as you are. Apply now to learn more about this brand-new opportunity.

Job Category: Marketing