We are partnering with a dynamic, growing set of clinics who are seeking a results-driven Marketing Director to lead strategic marketing initiatives during an exciting period of expansion. This hands-on leadership role offers the opportunity to build structure, drive growth, and make a measurable impact in advancing care accessibility and awareness.
This role reports to the Chief Operating Officer and represents a unique opportunity for a marketing leader passionate about healthcare to join an organization committed to innovation, patient care excellence, and community impact.
Key Responsibilities
Strategic Marketing Leadership
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Develop and execute comprehensive marketing strategies to drive patient acquisition
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Lead multi-channel marketing initiatives including digital media placement, billboard advertising, social media, and website optimization
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Establish marketing structure, processes, and rhythm to support scalable growth
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Partner with leadership to align marketing efforts with business expansion goals and new service line launches
Brand Development & Patient Acquisition
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Drive brand awareness and positioning
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Create compelling marketing campaigns that highlight unique technology and patient experience advantage
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Optimize patient journey from awareness through conversion and retention
Digital Marketing Excellence
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Oversee digital marketing strategy including website performance, SEO/SEM, social media engagement, and online reputation management
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Leverage data analytics to optimize campaign performance and ROI across all channels
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Stay current with digital healthcare marketing trends and compliance requirements
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Balance digital initiatives with traditional referral relationship building
Team Leadership & Collaboration
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Lead, mentor, and develop marketing team members to achieve ambitious growth targets
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Collaborate cross-functionally with clinical teams, operations, and leadership
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Establish clear performance metrics and accountability for marketing initiatives
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Foster a culture of innovation, measurement, and continuous improvement
Success Characteristics
Strategic Innovator: Proven ability to develop and execute marketing strategies that drive measurable business growth in competitive markets
Hands-On Leader: Roll-up-your-sleeves mentality with experience building structure and processes in dynamic environments
Healthcare Marketing Expertise: Deep understanding of healthcare marketing, patient acquisition, and regulatory considerations
Data-Driven Decision Maker: Strong analytical skills with experience optimizing marketing ROI and performance metrics
Resourceful Problem Solver: Agile leader who thrives in fast-paced environments and can create solutions with available resources
Collaborative Partner: Excellent communication skills and ability to work effectively across all organizational levels
Required Experience & Qualifications
Essential Experience
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Bachelor’s degree in Marketing or related field required
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Minimum 10 years of relevant marketing experience with proven year-over-year growth in marketing/sales
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Demonstrated success in healthcare marketing, preferably in specialty medical practices
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Experience managing marketing budgets of $500K+ with clear ROI accountability
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Proven track record in multi-channel marketing including digital, traditional, and social media
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Leadership experience with direct report management and team development
Key Skills & Competencies
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Deep understanding of patient acquisition strategies and healthcare consumer behavior
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Expertise in digital marketing platforms, analytics tools, and marketing automation
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Strong project management skills with ability to manage multiple initiatives simultaneously
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Knowledge of healthcare marketing compliance and regulations
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Excellent written and verbal communication skills
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Proficiency in marketing technology stack and CRM systems
Preferred Qualifications
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Background in both B2C marketing and professional referral relationship building
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Familiarity with medical device marketing and technology adoption
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Experience with practice expansion and multi-location marketing coordination