• Job Tag: #LI-KT1
• Posted: October 23,2025
• Salary: $85,000

Opportunity: Marketing Manager
Location: Minneapolis, MN (Hybrid, 3 days onsite)

In partnership with our Client, a leader in sports technology and athletic training equipment, we are seeking a Marketing Manager to lead marketing initiatives that strengthen brand visibility, engagement, and lead generation across commercial and consumer channels. This role acts as a strategic connector between brand, sales, and external partners – developing and executing marketing programs that drive awareness, nurture relationships, and support revenue growth.

Key Responsibilities:

• Go-to-Market Strategy: Manage and execute go-to-market strategies across multiple channels in collaboration with internal teams and external partners.

• Email Marketing Leadership: Plan, build, and deploy segmented and personalized campaigns (via HubSpot or similar platforms); oversee A/B testing, nurture workflows, and performance optimization.

• Partnership & Affiliate Marketing: Support partnership outreach and coordination with affiliates, coaches, and industry partners to align initiatives with brand goals.

• Sales Collaboration: Partner closely with sales leadership to align marketing efforts with business objectives and sales enablement strategies.

• Campaign & Content Execution: Work with creative resources and agency partners to develop compelling promotional materials, digital assets, and communications that drive engagement and conversion.

• Event Marketing: Oversee commercial event strategy and execution in partnership with sales and marketing teams.

• Analytics & Reporting: Track key campaign metrics—such as MQLs, ROI, audience reach, and conversion performance—and provide actionable insights for continuous improvement.

• Cross-Channel Marketing: Contribute to integrated campaigns across digital and traditional platforms, including paid search, social, display, affiliate, and direct mail.

Qualifications:

• 4+ years of experience in email and marketing, preferably in a commercial or wholesale environment

• Proven expertise with CRM and marketing automation tools (HubSpot or similar)

• Demonstrated success collaborating with sales teams to align marketing with revenue goals

• Strong analytical and reporting skills with the ability to translate data into strategy

• Excellent writing and messaging skills for partner communications, newsletters, and campaigns

• Experience managing integrated marketing campaigns across digital and traditional channels

Preferred Skills & Experience:

• Experience working with NIL or influencer partnerships

• Familiarity with account-based marketing principles

• Knowledge of marketing automation workflows and personalization strategies

• Understanding of data privacy compliance (GDPR, CAN-SPAM)

• SEO and content optimization for B2B audiences

• Passion for sports and/or basketball is a plus!

Tools & Platforms:

• HubSpot CRM & Marketing Hub

• Google Workspace

• LinkedIn Campaign Manager

• Digital advertising and analytics platforms