• Job Tag: #LI-LK1
• Posted: May 20,2025

Lead a Startup Within an Established Business

Location: Remote opportunity
Compensation: $175K-$200K base + short and long-term incentives

The Opportunity

Are you a bold marketing leader with the vision, agility, and executional expertise to build something from the ground up? Do you thrive in an environment where you can both define a new category and drive real business impact?

Our client is a market-leading enterprise SaaS company with #1 or #2 global market share in their core verticals. They’ve recently launched an innovative new product that’s redefining its category, and they need an exceptional marketing leader to take it to the next level.

Why This Role Is Different

This isn’t just another VP of Marketing position. You’ll get:

• A startup within an established business – Resources, brand equity, and stability, paired with the freedom to build from scratch

• Category creation ownership – Define and lead a new market category

• Strategic leadership influence – Direct report to the CEO with a seat at the executive table

• Measurable business impact – Own revenue generation, not just vanity metrics

Your Mission

You’ll take ownership of a newly launched product with immense potential:

• Scalable pricing

• Rapid implementation 

• Potential to evolve into a trial-to-close subscription model

Your challenge: Refine the go-to-market approach after an initially broad launch, develop precise market segmentation, and build a high-performing marketing engine.

Key Responsibilities

• Lead strategic marketing for our new product from market education to mass adoption

• Define ideal customer profiles and craft compelling messaging that resonates

• Develop and execute a high-impact go-to-market strategy

• Build and lead a world-class marketing team

• Create and optimize demand generation programs that drive pipeline and revenue

• Position the company as a thought leader through strategic content and partnerships

• Leverage data to drive decisions and continuously improve effectiveness

What You Bring

• 10+ years of B2B SaaS marketing experience with a proven track record

• Deep expertise in product marketing, persona development, and market segmentation

• Experience bringing new/innovative products to market and owning category creation

• Strong go-to-market and demand generation background

• Leadership experience at the VP level with team-building capabilities

• Both strategic vision and hands-on execution skills

• Cross-functional collaboration expertise

• Data-driven decision-making approach

The Ideal Fit

You’re both a visionary strategist and a hands-on executor who:

• Can develop the big picture while rolling up your sleeves to get things done

• Excels at bridging between teams as an “integrator”

• Brings enterprise SaaS technology marketing experience

• Thrives in a collaborative environment while driving accountability

Our client is moving quickly. If you’re ready to lead a category-defining product and make your mark in an established company with startup energy, we want to hear from you today.