Digital Marketing Specialist
About the Role
We’re hiring a Digital Marketing Specialist to own and evolve a growing digital marketing engine. You’ll join a collaborative 4-person marketing team and play a key role in driving lead generation, conversion, and customer engagement across digital channels.
This is a hands-on role for someone who enjoys both strategy and execution.
What You’ll Do
- Build and manage B2B lead generation strategies
- Create and optimize email + CRM nurture campaigns (Klaviyo/CRM platforms)
- Develop landing pages and digital campaign assets
- Manage paid media campaigns (Meta, Google)
- Optimize website performance and conversion (CRO)
- Analyze performance and build reporting dashboards (GA4, CRM tools, Looker Studio)
What We’re Looking For
- 3–7 years of experience in digital marketing or eCommerce
- Strong background in B2B lead generation and funnel management
- Experience with email marketing + CRM platforms (Klaviyo, HubSpot, etc.)
- Hands-on experience with paid media (Meta, Google Ads)
- Comfortable with analytics tools (GA4, dashboards, reporting)
- Self-starter who takes ownership and drives results
Nice to Have:
- Experience in apparel, consumer goods, or Shopify environments
Why Join
- Mission-driven, B Corp-certified company
- Collaborative, high-impact marketing team
- Direct visibility into how your work drives revenue and growth
Benefits
- Medical, dental, vision
- 401(k) + life & disability insurance
- 15 days PTO + 8 holidays + floating holiday
- Paid volunteer time
Submit Your Resume
ABOUT SKYWATER SEARCH
Start with your Short List
Led by a group of seasoned search industry professionals, SkyWater Search Partners brings new focus to a novel concept, “Short List Search.” Our purpose is to leave a lasting impression on the clients we serve by providing individuals who will make a measurable difference in their business. We strive to consistently deliver great results to our clients in a very timely manner.
Practice Areas
Our practice areas are led by highly experienced executive recruiters who take great care in fully understanding client requirements and candidate qualifications.
• Accounting and Finance
• Information Technology
• Operations
• Engineering
• Sales
• Marketing
• Human Resources
• Legal
• Construction
• Supply Chain
• Consumer Package Goods (CPG)
Founded on long-standing relationships and hundreds of successful placements throughout the Twin Cities business community, SkyWater Search Partners is a proven resource for clients and candidates looking to quickly and confidently explore their “short list” of best choices. Count on us to find the best people – and the best fit.
