• Job Tag: #LI-LK1
• Posted: April 22,2026
• Salary: $175,000

Director of Media 

Our client is a globally recognized consumer brand with a strong legacy and a highly engaged customer base. The business operates through a dealer-driven model, requiring tight alignment between national marketing strategy and local execution.

The company is currently evolving its marketing approach, moving from a historically performance-heavy model to a more integrated, full-funnel strategy that better connects brand storytelling with measurable business outcomes.

The Opportunity

This is a critical role in modernizing how media drives growth.

Today, media has been heavily focused on lower-funnel performance metrics. The opportunity is to build a more balanced, full-funnel media strategy, one that supports brand building while still delivering measurable results at the dealer level.

You will play a central role in connecting national campaigns to local impact, while helping the organization think differently about measurement, attribution, and media effectiveness.

What You’ll Do

• Lead the development and execution of a full-funnel media strategy across digital, social, search, programmatic, and video

• Manage and optimize a significant media investment, ensuring both efficiency and impact

• Translate brand and product priorities into clear, actionable media plans

• Connect national media efforts to dealer-level outcomes and performance

• Evolve attribution and measurement approaches to better capture long-term and full-journey impact

• Partner closely with brand, creative, retail, and analytics teams to deliver integrated campaigns

• Lead external agency partners and ensure strong strategic and executional alignment

What Success Looks Like

• Media strategy evolves from primarily lower-funnel to true full-funnel orchestration

• Improved ability to connect media investment to both brand and business outcomes

• Stronger alignment between national campaigns and dealer-level performance

• More sophisticated use of data, testing, and measurement

• Cross-functional teams operate in a more integrated and collaborative way

• Media becomes a strategic driver of growth, not just a support function

Ideal Background

• 10–15+ years of experience in paid media, performance marketing, or integrated media strategy

• Experience managing large-scale media budgets

• Deep expertise across modern media channels and platforms

• Strong understanding of full-funnel strategy and attribution models

• Experience working within complex or distributed business models (dealer, retail, franchise, etc.)

• Background in either in-house brand environments or leading agencies

Who Thrives Here

• Strategic thinkers who are also hands-on problem solvers

• Individuals comfortable navigating ambiguity and change

• Leaders who collaborate effectively across teams and functions

• People who balance data-driven thinking with practical execution

Why This Role

• Opportunity to help build a modern media function within an iconic brand

• High-impact role with visibility across marketing and leadership

• Chance to shape how media contributes to both brand and business growth

• A role that blends strategy, analytics, and execution

  ***The role is based in Milwaukee, WI and requires onsite presence three days per week. Relocation assistance will be provided.**