• Job Tag: #LI-KT1
• Posted: April 21,2026
• Salary: $180,000

Director of Brand

Our client is an iconic, globally recognized consumer brand with deep heritage and one of the most emotionally connected customer bases in its category.

The business operates through a dealer-based distribution model, combining premium products with a strong lifestyle and community-driven brand identity. While historically dominant, the company is now in the midst of a meaningful transformation, modernizing its go-to-market strategy, evolving its brand positioning, and investing in new leadership to drive the next phase of growth.

This is a rare opportunity to join at a time when the brand’s next chapter is being actively written!

The Opportunity

This is a pivotal brand leadership role at a company shifting from performance-led marketing to a more balanced, full-funnel brand strategy.

Historically, marketing has been heavily weighted toward lower-funnel activity. The mandate now is to rebuild the emotional connection with the brand, expand to new audiences, and bring a more integrated, storytelling-driven approach to market without losing what made the brand iconic in the first place.

This role sits at the center of that shift.

You will lead how the brand shows up across campaigns, product launches, and cultural moments while influencing how the organization thinks about brand, creativity, and growth.

What You’ll Do

• Lead the development of a modern, integrated brand strategy that connects emotional storytelling to commercial outcomes

• Translate brand direction into full-funnel campaigns across paid, owned, earned, and experiential channels

• Own major go-to-market moments and marketing calendar planning across multiple product lines and business units

• Partner cross-functionally with product, media, retail, and dealer teams to ensure the brand is consistently and effectively activated across all touchpoints

• Bring clarity and alignment across a complex organization, serving as a connector between strategy and execution

• Guide the evolution of the brand toward a more inviting, expressive, and culturally relevant position

• Influence internal stakeholders and leadership—selling ideas, not just executing them

What Success Looks Like

• The brand begins to show up in a way that feels more modern, emotionally resonant, and culturally relevant

• Campaigns connect upper-funnel storytelling with measurable downstream impact

• Cross-functional teams are aligned and operating with greater clarity and cohesion

• The organization starts to think differently about brand—moving from transactional to experiential

• New audiences are increasingly engaged, while core customers remain connected and loyal

• The team is more energized, focused, and aligned under strong, steady leadership

Ideal Background

• Experience leading brand or integrated marketing within a consumer-facing, emotionally driven or lifestyle-oriented brand

• Track record of contributing to or leading a brand evolution, repositioning, or growth phase

• Strong understanding of full-funnel marketing, not purely brand or purely performance

• Experience operating within complex channel environments (dealer, franchise, retail, or distributed models preferred)

• Demonstrated ability to influence cross-functional stakeholders and lead through ambiguity and change

• Prior experience leading and developing high-performing teams

Who Thrives Here

• Leaders who are low ego, high ownership

• People who bring energy, optimism, and resilience, especially in times of change

• Individuals who can balance creative thinking with practical execution

• Those who are comfortable navigating complex, evolving environments

• Leaders who earn followership through how they show up—not just what they say

Why This Role

• Opportunity to help reshape an iconic brand at a true inflection point

• High visibility and influence across leadership and the broader organization

• The chance to move beyond maintaining a brand and instead actively evolve it

• A role that blends strategy, creativity, and business impact in a meaningful way

**The role is based in Milwaukee, WI and requires onsite presence three days per week. Relocation assistance will be provided.**