• Job Tag: #LI-LK1
• Posted: March 07,2026

Our client is seeking an entrepreneurial Head of Marketing to help lead the next phase of growth for an established travel company with a remarkable legacy and a loyal customer base.

For more than four decades, this organization has designed and delivered exceptional travel experiences around the world, bringing together communities of travelers who share a common connection. Through carefully curated itineraries, premium travel partners, and a highly personalized service model, the company has built a reputation as a trusted leader in its niche.

Today, the company is entering an exciting new chapter.

With a strong foundation of long-standing partnerships, repeat travelers, and a respected brand, the leadership team is looking for a marketing leader who can strengthen the company’s growth engine and help unlock significant untapped potential.

This role offers a rare opportunity to partner directly with ownership and have a meaningful impact on the future of an established business.

Despite its global reach, the company operates with the spirit of a small, entrepreneurial organization where collaboration, accountability, and continuous improvement are core values.

Why This Role Exists

The company has built a strong reputation within its market and has developed a loyal community of travelers over many years.

At the same time, leadership recognizes a significant opportunity to modernize and scale its marketing capabilities.

The organization sits on a wealth of customer and partner data and maintains relationships with hundreds of community-based organizations that serve as trusted gateways to highly engaged traveler audiences.

The Head of Marketing will help the company unlock this potential by building a more sophisticated, data-driven marketing strategy that strengthens traveler acquisition, improves repeat engagement, and drives sustainable revenue growth.

The Role

The Head of Marketing will partner closely with the CEO and leadership team to develop and execute the company’s marketing and growth strategy.

This leader will play a central role in shaping the company’s next chapter while helping build a scalable marketing infrastructure.

Key responsibilities include:

Marketing Strategy & Growth Planning
Develop a comprehensive marketing strategy that supports both traveler acquisition and long-term customer engagement.

Customer Lifecycle & Retention
Strengthen lifecycle marketing efforts that increase repeat bookings and deepen relationships with past travelers.

Data-Driven Marketing
Leverage customer data and marketing analytics to drive more targeted campaigns and improve marketing performance.

Brand & Storytelling
Strengthen brand positioning and communicate the company’s unique value proposition to travelers and partner organizations.

Lead and Manage

Lead, develop and inspire a marketing team while fostering a culture of accountability and growth.

Marketing Infrastructure
Evaluate and enhance marketing systems, CRM platforms, and analytics capabilities to support growth.

Because the organization operates with a lean team, this role requires a leader who is equally comfortable shaping strategy and executing initiatives.

The ideal candidate is an entrepreneurial marketing leader who enjoys building and improving systems in growing organizations.

Successful candidates demonstrate:

• A builder’s mindset and comfort operating in smaller organizations

• Strong strategic thinking combined with hands-on execution

• Data-driven decision making and analytical rigor

• The ability to collaborate closely with senior leadership

• Curiosity, creativity, and a passion for continuous improvement

Experience in travel, hospitality, membership organizations, or other relationship-driven industries can be helpful but is not required.

What matters most is a leader who understands how to build a scalable growth engine in a customer-centric business.

Many marketing leadership roles offer influence. Few offer the opportunity to truly shape the trajectory of a company.

This role offers:

• Direct partnership with ownership and executive leadership

• The ability to shape strategy and drive meaningful impact

• A strong brand with decades of credibility

• A highly collaborative and entrepreneurial culture

• A product that inspires people to explore the world

For a marketing leader who enjoys building, innovating, and seeing the direct results of their work, this opportunity offers both challenge and fulfillment.

Ideal Background

The strongest candidates will likely bring experience in environments such as:

• Growth-stage or entrepreneurial companies

• Travel, hospitality, or experience-based industries

• Membership or affinity-based organizations

• Businesses with complex customer journeys or repeat purchase behavior

Experience with lifecycle marketing, CRM systems, and data-driven marketing strategy will be particularly valuable.

This position is based in the Twin Cities, Minnesota (in-office) with occasional travel required.

Responsibilities

Desired Skills and Experience