Marketing Manager
Position Summary
We are seeking a passionate and proven marketing leader to define and lead marketing strategies and plans, driving growth across alumni and affinity travel programs. As a recognized leader in alumni and group travel for 50 years, the organization is dedicated to delivering exceptional travel experiences that inspire discovery, connection, and lifelong memories. For five decades, it has built trusted partnerships and delivered enriching travel experiences that connect travelers to the world and to each other.
Reporting to the Chief Marketing Officer/Chief Revenue Officer, this leader will guide a small but high-impact team, including a Direct Mail Manager, Marketing Coordinator, and Project Manager, while overseeing key creative and media agency partnerships. The Marketing Manager will shape and execute the B2B and Consumer Marketing roadmap, balancing strategic leadership with hands-on execution.
This role plays a pivotal part in evolving and modernizing the marketing approach, strengthening traditional channels like direct mail while expanding digital capabilities, testing new ways to engage audiences, and ensuring all marketing initiatives run efficiently, cohesively, and on brand. This leader will ensure marketing remains both data-informed and story-driven, combining emotional resonance with measurable performance.
Why This Role Matters
- Owns the full marketing engine across B2B and consumer channels
- Balances legacy direct mail strength with digital growth and modernization
- High visibility and high impact role with direct impact on revenue, efficiency, and brand
- Leads a lean team with strong agency support
What They Will Do
- Lead marketing strategy, planning, and budget aligned to growth goals
- Manage and develop a small internal team and agency partners
- Drive partner acquisition and engagement across alumni and affinity organizations
- Align closely with Sales on lead generation, enablement, and conversion
- Oversee integrated direct mail and digital programs including paid media, SEO/SEM, email, and website optimization
- Ensure brand consistency, compelling creative, and strong storytelling
- Use data, analytics, and customer insights to optimize performance and retention
Ideal Background
- 7+ years of progressive marketing experience across B2B and consumer marketing
- Proven success leading integrated, multichannel marketing programs
- Expertise in direct mail and digital marketing
- Strong people leader who is both strategic and hands-on
- Data-driven marketer with strong business judgment and ROI focus
- Excellent communicator and cross-functional partner
Work Environment
- Minneapolis-based on site with one remote day per week
- Occasional travel for partners and industry events
Submit Your Resume
ABOUT SKYWATER SEARCH
Start with your Short List
Led by a group of seasoned search industry professionals, SkyWater Search Partners brings new focus to a novel concept, “Short List Search.” Our purpose is to leave a lasting impression on the clients we serve by providing individuals who will make a measurable difference in their business. We strive to consistently deliver great results to our clients in a very timely manner.
Practice Areas
Our practice areas are led by highly experienced executive recruiters who take great care in fully understanding client requirements and candidate qualifications.
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• Consumer Package Goods (CPG)
Founded on long-standing relationships and hundreds of successful placements throughout the Twin Cities business community, SkyWater Search Partners is a proven resource for clients and candidates looking to quickly and confidently explore their “short list” of best choices. Count on us to find the best people – and the best fit.
