A leading industrial power solutions innovator in the Twin Cities is seeking an Embedded Firmware Engineer to help design and advance cutting-edge control systems used in semiconductor manufacturing and industrial automation.
This is a unique opportunity to join a profitable, mid-sized engineering firm (60+ employees) where your work directly impacts real-world applications—from chip fabrication to advanced manufacturing processes.
The Role: You’ll design and develop embedded firmware for power control systems, with a strong focus on fieldbus communication (EtherCAT, Ethernet/IP, etc.). This role offers high ownership—ideal for engineers who thrive in environments with autonomy and hands-on hardware interaction.
Position Summary We are seeking a passionate and proven marketing leader to define and lead marketing strategies and plans, driving growth across alumni and affinity travel programs. As a recognized leader in alumni and group travel for 50 years, the organization is dedicated to delivering exceptional travel experiences that inspire discovery, connection, and lifelong memories. For five decades, it has built trusted partnerships and delivered enriching travel experiences that connect travelers to the world and to each other.
Reporting to the Chief Marketing Officer/Chief Revenue Officer, this leader will guide a small but high-impact team, including a Direct Mail Manager, Marketing Coordinator, and Project Manager, while overseeing key creative and media agency partnerships. The Marketing Manager will shape and execute the B2B and Consumer Marketing roadmap, balancing strategic leadership with hands-on execution.
This role plays a pivotal part in evolving and modernizing the marketing approach, strengthening traditional channels like direct mail while expanding digital capabilities, testing new ways to engage audiences, and ensuring all marketing initiatives run efficiently, cohesively, and on brand. This leader will ensure marketing remains both data-informed and story-driven, combining emotional resonance with measurable performance.
Why This Role Matters
Owns the full marketing engine across B2B and consumer channels
Balances legacy direct mail strength with digital growth and modernization
High visibility and high impact role with direct impact on revenue, efficiency, and brand
Leads a lean team with strong agency support
What They Will Do
Lead marketing strategy, planning, and budget aligned to growth goals
Manage and develop a small internal team and agency partners
Drive partner acquisition and engagement across alumni and affinity organizations
Align closely with Sales on lead generation, enablement, and conversion
Oversee integrated direct mail and digital programs including paid media, SEO/SEM, email, and website optimization
Ensure brand consistency, compelling creative, and strong storytelling
Use data, analytics, and customer insights to optimize performance and retention
Ideal Background
7+ years of progressive marketing experience across B2B and consumer marketing
Proven success leading integrated, multichannel marketing programs
Expertise in direct mail and digital marketing
Strong people leader who is both strategic and hands-on
Data-driven marketer with strong business judgment and ROI focus
Excellent communicator and cross-functional partner
Work Environment
Minneapolis-based on site with one remote day per week
Occasional travel for partners and industry events
visit us
601 Carlson Parkway | Suite 900
Minneapolis, Minnesota 55305
