Director of Media
We’ve partnered with Harley-Davidson, an iconic, globally recognized consumer brand with deep heritage and one of the most emotionally connected customer bases in its category. The business operates through a dealer-driven model, requiring tight alignment between national marketing strategy and local execution.
The company is currently evolving its marketing approach, moving from a historically performance-heavy model to a more integrated, full-funnel strategy that better connects brand storytelling with measurable business outcomes.
The Opportunity
This is a critical role in modernizing how media drives growth.
Today, media has been heavily focused on lower-funnel performance metrics. The opportunity is to build a more balanced, full-funnel media strategy, one that supports brand building while still delivering measurable results at the dealer level.
You will play a central role in connecting national campaigns to local impact, while helping the organization think differently about measurement, attribution, and media effectiveness.
What You’ll Do
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Lead the development and execution of a full-funnel media strategy across digital, social, search, programmatic, and video
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Manage and optimize a significant media investment, ensuring both efficiency and impact
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Translate brand and product priorities into clear, actionable media plans
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Connect national media efforts to dealer-level outcomes and performance
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Evolve attribution and measurement approaches to better capture long-term and full-journey impact
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Partner closely with brand, creative, retail, and analytics teams to deliver integrated campaigns
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Lead external agency partners and ensure strong strategic and executional alignment
What Success Looks Like
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Media strategy evolves from primarily lower-funnel to true full-funnel orchestration
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Improved ability to connect media investment to both brand and business outcomes
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Stronger alignment between national campaigns and dealer-level performance
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More sophisticated use of data, testing, and measurement
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Cross-functional teams operate in a more integrated and collaborative way
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Media becomes a strategic driver of growth, not just a support function
Ideal Background
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10–15+ years of experience in paid media, performance marketing, or integrated media strategy
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Experience managing large-scale media budgets
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Deep expertise across modern media channels and platforms
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Strong understanding of full-funnel strategy and attribution models
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Experience working within complex or distributed business models (dealer, retail, franchise, etc.)
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Background in either in-house brand environments or leading agencies
Who Thrives Here
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Strategic thinkers who are also hands-on problem solvers
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Individuals comfortable navigating ambiguity and change
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Leaders who collaborate effectively across teams and functions
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People who balance data-driven thinking with practical execution
Why This Role
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Opportunity to help build a modern media function within an iconic brand
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High-impact role with visibility across marketing and leadership
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Chance to shape how media contributes to both brand and business growth
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A role that blends strategy, analytics, and execution
***The role is based in Milwaukee, WI and requires onsite presence three days per week. Relocation assistance will be provided.**
